I was tasked with leading our internal creative agency’s first case study that’d be produced in-house. Opting for a more “natural” tone vs. the traditional bombastic vibe these videos tend to take, we set a new standard for how Snap approaches these types of videos. From initial concepts to final delivery, I was involved in every aspect of the shoot and edit.

Fun story — my producer and I flew to Denver to shoot this at Visible’s HQ, not knowing the city was expecting historic snowfall like it hadn’t seen since 1994. My taxi driver almost slid off the ice-covered roads, and I ended up being stuck at the Denver International Airport for 19 hours. I may never fly to Denver again.