Snappables

In 2018, Snapchat launched Snappables, mobile games you can play with your face. Our copy team was responsible for writing and vetting every piece of copy that accompanies each one.

From naming each Snappable to formulating instructions in the least amount of characters possible, we were writing against a completely new kind of gaming experience. The task required us to sit with each game and really think through what’s intuitive for the user.

Snapchat Explore

Explore is an online education course meant for on-boarding new Snapchat advertisers. The site has everything from instructional videos to interactive quizzes that users can take to better understand what our platform is all about.