Meet the Snapchat generation
Creative lead - video, social, print, digital, audio, WEBsite
“Meet the Snapchat Generation,” launched in early August 2020, is Snapchat’s first-ever global B2B campaign. Featuring a cast of Snapchatters and marketing executives from major brands across different verticals, the campaign served as an invitation for marketers around the world to get to know our community of 230+ million people who use Snapchat every single day.
Early on, I jumped in as the team’s creative lead, driving the concepting phase from initial brainstorms to securing final approval. Leaning heavily into insights mined by our consumer research team, we looked to educate marketers on why they can’t afford to miss out on this audience.
