To Android. Love, Snapchat.
Lead Copywriter — TV / Print / Digital / Social
Snapchat for Android has historically been slow, buggy, and late to product updates — driving churn and distrust in Snapchat as a product. In early 2019, Snapchat launched a complete rewrite of the Android app to address those concerns. It was my creative team’s job to let Android users know that we were making it right.
Snap Inc.
Creative Director — Antoine Choussat
Creative Lead — Will Galperin
Sr. Copywriter — Brian Lee
Brand Designer — Audrey Beale
TV: CNBC and Bloomberg — May 2019
Wall Street Journal — 4/23/19
Digital
