Snap Focus
Lead Copywriter — Copy + UX Writing
Snap Focus is an online learning course that provides marketers with all the info they need to start advertising on Snapchat. For launch, we published six different courses — each focused on a different aspect of Snapchat’s advertising capabilities — filled with videos, step-by-step instructions, interactive quizzes, and more.
Working alongside stakeholders from all sides of Snap, we took all of the need-to-knows and distilled them into fun, bite-sized courses that explained the who, what, when, where, and why of all things Snapchat advertising. As the project’s lead copywriter, I wrote, edited, and finalized all aspects of the online course and supporting marketing materials from kickoff to launch.
