Remember when everyone was all in on Bitcoin? For years, our customers asked us for the option to invest in crypto via Acorns. We delivered, but we delivered… carefully.

We gave folks the option, but we’d only allow for allocating up to 5% of one’s total investments towards a Bitcoin-linked ETF. This way, it was less about investing in Bitcoin, but more about diversifying your portfolio with Bitcoin.

You can take a look at our Bitcoin website and manifesto here, and see some of the creative we made for this initiative below.