Custom Portfolios

Marketing & UX Writing

Long awaited and much requested, “Custom Portfolios” is a feature we launched in early-2023 that lets Acorns customers add individual stocks and ETFs to their already diversified portfolio. True to Acorns form, Custom Portfolios has safeguards in place to help make sure our customers’ overall investments stay diversified and focused on long-term investing.

Investing in a Custom Portfolio is a very different experience from what other investing apps offer. For example, rather than buy and sell singular stocks, investing with Custom Portfolios means allocating a portion of your overall Acorns investments towards stocks and ETFs of your choosing. These choices were made to discourage day trading-like behavior, and encourage long-term investing in companies you believe in.

One million drafts, reviews, and revisions later, we launched what you can see here today.

To learn more, check out acorns.com/invest.